PRINCIPLES OF GOOD ORAL COMMUNICATION

These principles are:

—COMPLETENESS

—CONCISENESS

—CONSIDERATION

—CONCRETENESS

—CLARITY

—COURTESY

—CORRECTNESS

                COMPLETENESS

  Business communication should be complete. It should include all the required facts and opinions. It should include all those things that are asked and that are important in clarifying one’s message. Following information should be included in business message:

—All necessary information: Business message should include all the information required by receiver for complete understanding a complete message and should answer five W’s questions i.e., who, what, when, where and why.

                   Conciseness

  Conciseness means saying something in brief. It should explain everything in minimum possible words. Following three conditions should be satisfied:

—Wordy expressions should be avoided. Instead, brief noting should be used.

—Only the relevant material should be given. Irrelevant material should be avoided.

—Repetition of sentences, words and phrases should be avoided.

         —CONSIDERATION

  Consideration means transmitting a  message keeping the receiver in mind. The message should focus on ‘you’ instead of ‘I’ and ‘we’. The message should show interest in the receiver. Reader’s benefits should be personalized and emphasized. Similarly, positive and pleasant facts should be emphasized. The message should reflect the integrity and honesty of sender.

        CONCRETENESS

  Concreteness means using specific, definite, clear and vivid information. Thus, the message should not be vague and general. Following points should be observed:

—Specific facts and figures should be used.

—Reliable statistics should be used to support the message.

—Comparative information, if available, should be used.

—The message should be direct, explicit and specific.

—Active verbs should be used in place of passive verbs.

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